Jacob & Co : Al JurfJurf Beach, Apartment

Jacob & Co. Beachfront Living by Ohana emerges as a transformative USD $1.3 billion coastal sanctuary where legendary horological artistry converges with pristine beachfront living along Al Jurf's protected coastline. This groundbreaking collaboration between visionary developer Ohana and the iconic luxury brand Jacob & Co. redefines ultra-luxury residential excellence, presenting 457 meticulously curated residences ranging from sophisticated studios to palatial Sky Mansions. Strategically positioned between Dubai and Abu Dhabi with direct access to Sheikh Zayed Road, the development offers unprecedented connectivity while maintaining absolute tranquility. The architecture tells a compelling story through flowing, curved façades that echo the rhythmic movement of the Arabian Sea, with building forms subtly honoring the brand's legacy through distinctive 'J' and 'C' silhouettes. Nestled within a protected natural reserve teeming with indigenous wildlife, residents discover an extraordinary connection to nature featuring private beach access, world-first branded amenities including the exclusive Jacob & Co. Beach Club and Seafront Cigar Lounge, and five-star hotel services that transform everyday living into an immersive lifestyle destination. Completion is anticipated by Q2 2028.