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ELIE SAAB RESIDENCES: Haute Couture Meets Historic Heritage in Iconic Hyde Park Location
Completion Date : 2022
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Elegance transcends fashion at ELIE SAAB RESIDENCES, where haute couture visionary reimagines luxury living in London's most storied address.

Designer-curated sanctuary overlooking Hyde Park. Where architectural heritage meets timeless sophistication.

ELIE SAAB RESIDENCES: Haute Couture Meets Historic Heritage in Iconic Hyde Park Location


A legendary architect of elegance now sculpts the very essence of London luxury. ELIE SAAB RESIDENCES represents an unprecedented fusion of fashion mastery and architectural grandeur, where the founder of haute couture's most celebrated house transforms 154 Bayswater Road into a collection of bespoke sanctuaries. This is not property, it is wearable architecture, a manifestation of the design philosophy that has captivated the world for decades. Each residence pulses with the meticulous craftsmanship, refined materials, and uncompromising attention to detail that define the Elie Saab name.

Housed within a Victorian masterpiece dating to 1893, these meticulously restored residences marry heritage and modernity in perfect harmony. Double-height pilasters, Corinthian capitals, and ornamental cornices frame contemporary interiors conceived exclusively by Elie Saab himself. With commanding views of Hyde Park and Kensington Palace, residents inhabit spaces designed by one of the world's most revered creative minds. This collection of 1, 2, and 3-bedroom apartments plus penthouses represents the inaugural chapter of branded luxury in London, a seismic shift in how the world's most discerning live.

Inhabit Dreams: Where Legendary Design Philosophy Materializes Into Everyday Sanctuary


Elie Saab's vision transcends the conventional boundaries of residential design, ascending into the realm of the transcendent. He believes that true luxury emerges not from opulence, but from the marriage of impeccable intention and refined restraint, where every pilaster, every material selection, every spatial proportion speaks a language of sophisticated eloquence. His residences breathe with an aetherial quality, spaces infused with a singular creative consciousness that elevates the quotidian act of living into an art form.

Within these walls, residents awaken each morning to more than a home; they inhabit a personal sculpture, curated by a master craftsman whose legacy has redefined elegance for generations. The spaces possess an almost ethereal timelessness, existing beyond fleeting trends and momentary whims. Elie Saab's designs radiate a unique and luminous aura, where scenographic shapes, refined materials, and meticulous finishes converge in perfect symbiosis. This is the rare privilege of dwelling within the mind of genius, not merely appreciating luxury, but experiencing it as an intimate, everyday dialogue between dweller and designer. In these residences, one doesn't simply live; one exists as part of a masterwork.

Fifteen Exquisite Residences: Each a Bespoke Sanctuary Overlooking Royal Parks and Palace Vistas


  • Collection Size: 15 exclusive residences available for acquisition
  • Configuration: 1, 2, and 3-bedroom plus penthouses
  • Interior Architect: Elie Saab
  • Historic Foundation: Victorian masterpiece constructed in 1893
  • Iconic Views: Hyde Park and Kensington Palace
  • Completion Status: 2024 - ready to move in
  • Location Prestige: 154 Bayswater Road, London
Behold residences conceived entirely by Elie Saab himself, spaces where fashion philosophy materializes into architectural poetry.


Every detail serves a greater aesthetic purpose: the generously proportioned floor plates create galleries for living, architectural elements frame panoramic Hyde Park vistas, and bespoke interiors whisper the refined language of haute couture. Residents traverse restored Victorian grandeur, double-height pilasters, Corinthian capitals, ornamental cornices, now infused with contemporary sophistication that honors heritage while embracing tomorrow. The building commands direct access to Hyde Park's 395 verdant acres, an urban sanctuary separated by mere moments.

Surrounded by the world's most celebrated dining establishments, Michelin-starred gastronomy, contemporary art galleries, and luxury shopping along Oxford Street and Knightsbridge, the location crystallizes the essence of London's most elevated lifestyle. Five dedicated parking spaces serve this curated collection. Concierge services anticipate every desire of the discerning resident. Each apartment functions as a personal sanctuary, where open-plan layouts maximize views of the park and Kensington Palace, where meticulous finishes reveal themselves through intimate, daily interaction. This is not merely housing, it is a statement residence, where architectural excellence merges with uncompromising design to create an environment worthy of those who demand nothing short of perfection.

At the Nexus of London's Most Coveted Neighborhoods, Where Royal Heritage, Cultural Significance, and Exclusive Living Converge


Hyde Park Sanctuary — 2 minutes on foot
Billionaires' Row Proximity — Within 15 minutes
Metropolitan Parks — 15 minutes
City of London Financial Quarter — 21 minutes
St. Pancras International Station — 26 minutes
Heathrow Airport — 39 minutes
Knightsbridge Luxury Shopping — Steps away
Michelin-Starred Dining
Royal Kensington Heritage

Elie Saab : LondonPOA - Hyde Park, Apartment
3 Bed
3 Bath
GRID Properties


GRID Properties stands as a visionary force in the contemporary luxury real estate landscape, renowned for identifying and developing transformative properties that transcend conventional residential markets. With a discerning eye for landmark locations and an uncompromising commitment to architectural excellence, GRID Properties specializes in curating collections that merge cultural significance with unparalleled design vision. Their portfolio reflects a singular philosophy: that exceptional properties demand equally exceptional stewardship, developers who understand that true luxury exists at the intersection of heritage preservation and innovative design.

GRID Properties demonstrated prescient insight in recognizing Elie Saab's revolutionary potential within residential real estate, orchestrating a partnership that would redefine branded luxury in London. Rather than impose their vision upon the collection, GRID Properties surrendered creative dominion entirely to the fashion maestro, functioning as both custodian and collaborator. This approach, where the developer elevates rather than dominates, distinguishes GRID Properties within an industry often compromised by commercial imperatives. Their expertise in navigating London's most complex architectural restoration projects, coupled with their deep connections to global collectors and design connoisseurs, positioned them uniquely to manifest ELIE SAAB RESIDENCES. GRID Properties represents the evolution of development itself, architects of experience rather than mere builders of structures.